How well do you know your product-market fit? 


A majority of startups fail because they are in the wrong market and lack research.

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Numerous startups encounter difficulties because they target unsustainable markets and lack adequate research.

Sopht Drink offers step-by-step product research services

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Sopht Drink specializes in detailed product research services, offering you structured guidance from start to finish.

1. Surveying existing customers

2. Surveying new customers

3. Insights report

Getting to know Gen Z

Sopht Drink specializes in understanding the Gen Z mentalities and niches that are emerging in young adults and community leaders.

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Sopht Drink specializes in understanding the evolving mentalities and emerging niches among Gen Z, focusing on young adults and influential figures.

Explore our latest report

We surveyed 100+ college students in winter of 2024 to get to know how they “Get Lit”.

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During the winter of 2024, we surveyed over 100 college students to discover how they “Get Lit” and enjoy their social lives.